Sponsorship means nothing if it doesn’t change the game.

Partnering with The Chinese Basketball Association we rebuilt China’s most tired courts using Aramco’s sustainable materials, starting with streetball mecca Dongdan. Turning a corporate partnership into something players could actually use and industry talked about - driving 44M+ impressions and 2.4M live viewers.

The project continues with the Yao Ming Foundation, supporting young players and rolling out 60 refreshed courts across China.