Fairy - Make It Fair.
Fairy - Make It Fair.
Fairy - Make It Fair. Fairy - Make It Fair.
A gender equality initiative from the UK's best known washing-up liquid brand. The campaign took a deep dive into the households of the UK to find out who really does the chores. Encouraging men to do their fair share, the campaign broke on International Women’s Day via social, TV, on-pack and in-store. The campaign picked up a Cannes Lion.
