Getting people to talk about the pandemic isn’t easy, even now. Especially with so many groups across the country feeling wronged by the powers that be. I had the pleasure of walking the tonal tightrope for something so important. (I even, kindly, caught Covid in time for the initial briefing.) After a successful pitch win I also produced the campaign that ran across OLV, OOH, social, digital, radio and experiential.
A highlight of the campaign is the commemorative series of tapestries, curated by Ekow Eshun, that serves as a lasting memory of what people went through. These are the first panels depicting those unique stories.