Formula 1 is moving to completely synthetic fuels. The fear for fans is a loss in power and performance. We created a first-of-its-kind immersive experience for the race season to promote the fuels and ease their fears.

For the 2025/26 F1 season, we created a high-octane, reach-out-and-touch-it, feel-it-in-your-bones type of experience that stimulates all the senses. A 4D immersive film at every GP, the film took the viewer on a wild, adrenalin-fuelled thrill ride, where they were deeply immersed in racing & driving action. The activation was also supported with an F1 race game that fans could take part in as they waited for their turn for the full immersive race experience.

420 Cinema sessions per weekend. 300 Ping races per weekend. 4,990 Total engagements per race weekend.