Duracell - Lasts For Ages.
Duracell - Lasts For Ages.
Duracell - Lasts For Ages. Duracell - Lasts For Ages.
This campaign was based around the simple insight that the toys and gadgets you use may change as you go through life, but what shouldn’t change is the batteries you use. Executed in an elegant, simple graphic style that landed the idea and kept the brand at the heart of the visual. Another Cannes Lion winner.
